Our Story

Our Story

Learn about the history behind our deliciously sweet snacks.

Our History

Voortman Bakery began in 1951 in Hamilton, Ontario, when William and Harry Voortman started a business baking cookies. Drawing on skills passed down through their multi-generational baking heritage, they used only real and natural ingredients, and sold their cookies directly to one grocery store at a time.

Our Bakers

When it comes to taste and quality, our bakers make a difference. In fact, many of them have been with us for generations. Voortman® bakers take the time to perfect each and every recipe, and they work with our suppliers to source quality ingredients. It’s their passion and creativity that make our cookies so delicious.

Our Ingredients

At Voortman Bakery, we care about baking with high quality ingredients. That’s why we use real fruit, whole grain oats, cocoa, and almonds. We also offer a range of snacks made without artificial colors or flavors, high fructose corn syrup, or trans-fat—giving you delicious options!

Our Quality Standards

At Voortman Bakery, we’re committed to maintaining rigorous food safety and quality standards in everything we make. Our processes are designed to ensure consistent quality, great taste, and the highest level of care in every cookie and wafer we bake.