Adam Butler

CEO

Adam Butler serves as Chief Executive Officer of Second Nature Brands, where he leads the company’s growth strategy and overall business operations, with a focus on operational excellence, brand building, and developing strong teams and culture across the organization.

Adam brings more than 20 years of leadership experience in the food and consumer packaged goods industry. Before joining Second Nature Brands, he served as CEO of Insignia International, leading the company through a period of strategic growth and transformation. Prior to that, Adam spent more than 17 years with Kraft Heinz, holding a number of senior leadership roles including President of Kraft Heinz Canada and President of the company’s U.S. Snacks, Desserts, and Beverage businesses. He is known for his collaborative leadership style, passion for brands and people, and ability to drive profitable growth in dynamic business environments.

Adam earned his MBA from the Kellogg School of Management at Northwestern University, graduating with distinction. He has also been recognized by both Crain’s Chicago Business and Ad Age as a “40 Under 40” leader.